With over a decade of experience in the industry, I specialize in conceptualizing and designing artist merchandise collections, overseeing the entire process from initial concept to final production. As a leader, I guide a talented team of designers and facilitate seamless communication with high-profile artists, management teams, and licensees. My portfolio includes collaborations with iconic names such as The Rolling Stones, Guns N' Roses, Jimi Hendrix, Michael Jackson, Kanye West, Justin Bieber, Elvis Presley, P!NK, Travis Scott, Earth Wind & Fire, Ariana Grande, Lil Wayne, and many others.